Milwaukee’s independent hip-hop bench keeps getting deeper, and UGE Quell is quietly stacking receipts. The rising rapper is back with a new visual for “Boom Boom,” a cinematic new offering that trades in the moody atmospherics and street-level honesty that have become his calling card.

Known for melodic, emotionally aware records with an edge, UGE Quell has been on a steady climb through the mid-2020s, building on the momentum of his 2025 project Love No Mo (Deluxe) and standout singles like “You My World” and the more recent visual “Hold On So Long.” “Boom Boom” slots neatly into that run — confident, atmospheric, and unmistakably him.

The video was shot by Ocean Legacy Cinematic, whose fingerprints are all over the crisp, filmic look Quell has been leaning into lately. Expect tight framing, rich color, and the kind of visual language that treats an indie rap release like the event it deserves to be. Between the pocket of the beat and Quell’s melodic delivery, “Boom Boom” is the type of track that rewards a second and third spin — a nod to the club without abandoning the introspection that makes his catalog stick.

If you’ve been sleeping on UGE Quell, consider this your polite nudge to catch up. Milwaukee has been telling on him for a minute now.

Watch the official video for “Boom Boom” below and hit follow while you’re at it.