VIDEO: Lex Allen – “I.D.E.N.T.I.T.Y.”

On the same day as his performance at Summerfest, Lex Allen also dropped the video for the lead single from his latest EP, “I.D.E.N.T.I.T.Y.”. The track is easily some of Allen’s most outspoken work, but also shows his development as an artist. The track deals with treatment of LGBT+ individuals in American culture, and Lex delivers that message in a way that feels aggressive but justified. Everything from the timing of the video release on July 4th to the visuals in the Julian Hager-directed performance clip feels calculated, which is refreshing to see from an artist of Lex’s caliber. Lex Allen continues to climb through the ranks of the Milwaukee music scene and beyond, and we’ll see more of that this summer. For now, check out the video for “I.D.E.N.T.I.T.Y.” below:

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