LUM Hosts Artist Meetup at Hi-Five Studio

Madison-based music sharing and discovery startup LUM have been acclimating to Milwaukee’s music scene. They are business partners with Riverwest creative hub Hi-Five Studio, and held an artist meetup Sunday morning to discuss various topics pertaining to the music industry. LUM team members Derek Zenger and Endre Krumholz led the discussion.

Milwaukee artists WebsterX, Genesis Renji, Mwgli, Jayne Joyce, DJay Mando, Jack Fricke of Will Pfrang and the Good Lang Gang, Mo’City, Ryan Rosmann of Hi-Five Studio, Mocha Harris of MKExpanded, and Aichelle White of Isharai Artist Management all partook in addition to artists from Madison, the Twin Cities, Iowa, and Chicago.

Topics included personal lives, branding, social media, sensitivity to criticism, myths about “clout,” the obligations artists have within their creative scenes, and the effectiveness of the LUM app thus far. Both Zenger and Krumholz felt the discussion had exceeded their expectations and took away a far deeper understanding of the effect the music industry has on not only artists’ careers but on their personal lives as well.

LUM is available for free on the Apple Marketplace. It allows artists to share and promote their music directly to their fans without any influence of corporate agendas or algorithms. Artists may set up collaborations with other artists through the app as well. Fans are effectively able to share their favorite discovered music to followers and decide who the next big artists will be – “democratizing” music of sorts. LUM is expected to be available to Android users in the next few months.

LUM is holding their launch event at Majestic Madison on Thursday and have performances from Mic Kellogg, House of Renji (Genesis and Jayne Joyce), Ammorelle, Minnesota artist Mu, and Madison artists OSTON and zzisco lined up. Hi-Five Studio documented the artist meetup and are in production of a video to be released soon.

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