Today we have a brand new video from an artist paving his own lane in Milwaukee and beyond, Klutch. The new track is “They Ain’t Gotta Know”, featuring J.O., who has  previously toured with the Milwaukee artist, as well as recently played The Rave. The track features some heavy production, and a pop-inspired sound, with a hook that will be stuck in your head for some time. There’s clearly a dedicated effort into crafting the sound and feel that Klutch has put together for all of his work, and growing crowds at his Milwaukee shows continue to demonstrate that things are working out well for him. Get the exclusive first look at the video for “They Ain’t Gotta Know” below:

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