VIDEO: Hot Chip – “Burning Up” (Lyric Video)

Hot Chip’s new album will be printed in 501 colors, using a unique printing method that has allegedly never been used before. That being said, it’s no wonder that they like to do the now conventional lyric video format just a bit different, as well. The lyric video for “Burning Up”, from the forthcoming “Why Make Sense?” pays homage to classic video games, as well as all things 4:3 and minimal graphics. The track, much like the song, is great in its scaled down sense, as well. Who knows what Hot Chip will do differently on this release, but if they keep doing more of this, that’s fine by me. Check out the “Burning Up” lyric video below: