Milwaukee Artist of the Week – 12/19/14 – Sonick
This week’s Milwaukee Artist of the Week is Sonick, an established emcee whose name isn’t as well known as most in the city, but carries enough talent to make that change. Much like Sonic The Hedgehog, Sonick’s game is all about speed. This past August, he released his album, “This Is Me”. While already having several mixtapes out, the project served as an introduction to Sonick on a much larger scale, and was our first introduction to his flow as well.
Right out of the gate, you can see why Sonick calls himself the “Man of Speed”. With an impeccable double time flow, it’s clear he’s not playing games when he gets on the track. The comparisons to Twista are easy, but unlike the Chicago emcee that made the speed-flow popular, Sonick can switch it up on the same verse and it doesn’t sound forced. One track in, and you can see that “This Is Me” will be full of tongue-twisting lyrical aerobics.
As the project progresses, you can see the talent radiate from Sonick, as well as featured artists Futro, Phoenyxxx Flame, and Numoney. His beat selection helps propel what he does in terms of lyrical flexing; without any over-the-top production, the tracks are centered around the verses, which definitely is not the case for many rappers. In other words, Sonick doesn’t need to rely on the beat to impress you. However, in the case of “Standin Ovation”, the club is definitely in mind with a beat that’s guaranteed to get stuck in your head.
Throughout “This Is Me”, Sonick shows off the many facets of his sound. He’s in the club on “Standin Ovation”, slowing things down on “On Yo Body”, and tough as nails on “Act Like You Know” and “Nuthin 2 Lose”. While the argument could be made that this is a bit of a project that is all over the place, within just seven tracks Sonick tries to showcase all of his range. Regardless of which style you prefer, there’s no denying that Sonick brought it on this project. Check out “This Is Me” below: