VIDEO: LB Blue Cheez – “123”

LB Blue Cheez is back on the block, and this time she’s counting it up — literally. The rising rapper just dropped the visual for her latest single “123,” a hard-hitting street anthem shot and edited by the ever-busy lens of RayShotItProductions. If you’ve been paying attention to the underground grind, you already know Blue Cheez has been on a tear, quietly stacking a catalog of singles that keep her name buzzing in the streets long after the beat fades out.

“123” plays like a mission statement. Over knocking drums and a moody, bass-forward beat, Blue Cheez trades in fluff for facts, delivering bars that hit as easy as the title suggests. It’s the kind of track that doesn’t need three verses to make its point — she says what she means, means what she says, and lets RayShotItProductions handle the rest. And handle it, he does. The visual leans on tight framing, saturated color grading, and clean cuts that give the record a cinematic edge without ever overshadowing the artist at the center of it.

For fans who have been following Blue Cheez through 2024 drops like “Bankroll,” “Visions,” “Many Man,” and the E Money-assisted “Fishscale,” “123” feels like a natural next step — a little sharper, a little more focused, and a lot more confident. It’s also more evidence that the LB Blue Cheez and RayShotItProductions pairing is one worth keeping an eye on, especially for anyone tracking the next wave of street rap talent bubbling up outside the major label machine.

Press play, turn it up, and let her do the counting.

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