Milwaukee’s own Lul Slim is back on the visual grind, linking up once again with go-to lensman RayShotItProductions for the new video “101.” If you’ve been keeping tabs on the Cream City rap pipeline, this pairing shouldn’t be a surprise — RayShotIt has been the eye behind some of Slim’s most memorable street cinema, including the 2024 Riverwalk-set collab with MTG Mook, “Pain Inside My Music.”

“101” plays like a status update from an artist who is very aware that he’s mid-run. The track lands as part of Lul Slim’s 2026 project rollout following his “My Moment Vol 1” era, and it keeps the same blueprint that’s earned him a growing regional following: unbothered delivery, quotable one-liners, and just enough melody to keep the hook stuck in your head for the rest of the afternoon. It’s hip-hop that doesn’t try too hard to convince you — it just shows up, says its piece, and lets the visuals do the rest of the talking.

Speaking of visuals, RayShotIt continues to prove why he’s become a trusted name for Midwest artists looking to translate energy to screen. The framing on “101” is clean, the color grade is moody without tipping into cliché, and the pacing keeps the focus exactly where it should be — on Lul Slim. It’s the kind of video that quietly does the work of a full press cycle, giving fans (and new listeners) a proper introduction to where Slim’s head is at right now.

For anyone tracking the next wave of Milwaukee rap — the scene that’s given us MTG Mook, a stacked bench of collaborators, and a very specific brand of unfiltered storytelling — “101” is worth a few spins. Slim isn’t reinventing the wheel here, and honestly, he doesn’t need to. He’s sharpening what already works.

Watch the new video for “101” below and keep an eye on Lul Slim’s socials for what’s next.