Milwaukee’s PBE HB is back on the visual circuit, and this time he’s borrowing a pop-culture name for the title but keeping the sound firmly rooted in the streets. His new video, “Skai Jackson,” pairs HB’s pocket-perfect cadence with a bass-heavy, trap-leaning production that fans of his previous release “Coals” will instantly recognize.

Shot by frequent collaborator RayShotItProductions, the visual leans into the crisp, cinematic style that has become RayShotIt’s calling card in the Milwaukee scene. Expect tight framing, sharp color grading, and the kind of on-location energy that makes HB feel like the only person in the frame worth watching. It’s a smart pairing — a rapper whose delivery lives in the details, matched with a director who knows how to shoot every one of them.

Lyrically, HB stays on-brand: money moves, loyalty checks, and the sort of understated confidence that doesn’t need to shout to be heard. And yes, the “Skai Jackson” title is the kind of tongue-in-cheek flex you’ll be quoting for the rest of the week — whether or not the actress herself catches wind of it.

If you’ve been sleeping on Milwaukee’s rising wave, consider this your alarm clock. Press play, turn it up, and see why PBE HB continues to be one of the more compelling voices coming out of the city right now.