Milwaukee’s genre-defying powerhouse Johnny Franchino just dropped “Bring It All To Life,” and if this track doesn’t wake up your neighbors, nothing will.

Released yesterday, this high-octane single clocks in at just under three minutes but packs enough energy to fuel a summer festival. The track rides a driving 128 BPM tempo with an energy rating that practically goes off the charts—exactly what you’d expect from a multi-time Wisconsin Music Award winner who refuses to stay in one lane.

For the uninitiated, Franchino has been carving out a unique space in the Milwaukee scene with his AESTHETIX project, a sonic playground where hip-hop, house, and R&B collide in unexpected ways. He’s previously described his sound as “New Cologne”—a fitting label for something that feels both fresh and familiar at once. Beyond his solo work, he’s also known as the lead vocalist for rock outfit The New Grey, proving the man simply cannot be contained by genre boundaries.

“Bring It All To Life” leans into the electronic and dance-forward side of his catalog, featuring minimal instrumentation in favor of pulsing rhythms and vocal delivery that demands attention. It’s the kind of track built for late-night drives and packed club floors alike.

The Racine-area artist has been on a tear lately, racking up Wisconsin Music Awards in categories spanning Electronic Artist, Hip Hop Artist, and Best Male Vocalist. Local outlets from the Shepherd Express to CBS 58 have been tracking his rise, and releases like this make it clear why the attention is well-deserved.

Stream “Bring It All To Life” now and see why Johnny Franchino continues to be one of Milwaukee’s most exciting artists to watch.