Boog Myers is back with a flex that doubles as a history lesson. The LadderBoyzENT-affiliated rapper just dropped the visual for “Papa’s Got A Brand New Bagg,” the title track and centerpiece of his five-song EP of the same name, which arrived in February 2026. If the title rings a bell, that’s the point — Myers is winking at James Brown’s 1965 funk landmark and flipping the phrase into something distinctly modern, street-level, and his own.

Shot by RayShotItProductions, the video matches the swagger of the record. RayShot’s lens leans into close-ups, clean lighting, and that crisp, cinematic grade that’s becoming a signature for the videographer’s growing roster. There are no wasted frames here — every cut feels deliberate, framing Myers as a guy who knows exactly what he came to say.

Sonically, the track sits comfortably in contemporary hip-hop’s pocket: confident cadences, a hook built for repeat plays, and just enough nod to the old-school source material to give the title its weight. It’s the kind of song where the bag in question isn’t just metaphorical — it’s the EP itself, the visuals, the rollout, and the momentum Myers has been quietly building through a steady run of singles and features dating back to 2022.

For a project that clocks in at a tight twelve minutes across five tracks, “Papa’s Got A Brand New Bagg” is doing a lot of heavy lifting as a flagship single. It’s the introduction for new listeners and the victory lap for day-ones — and the visual treatment makes a strong case that Boog Myers is ready for a bigger room.

Watch the video below and judge the bag for yourself.

Stream the “Papa’s Got A Brand New Bagg” EP on your platform of choice, and keep an eye on Boog Myers and the LadderBoyzENT camp — something tells us this bag isn’t getting any lighter.