Milwaukee hip-hop artist Bill Martell dropped a bold statement over the weekend with the release of his new full-length album, I BEEN HIM. The 16-track project hit streaming platforms on April 20th, and it’s packed with confident energy from start to finish.

The album opens with its title track, which clocks in just under two minutes but wastes no time making an impression. With a tempo pushing 169 BPM and high-octane production, “I BEEN HIM” sets the tone for what Martell is bringing to the table—unrelenting confidence and a polished sound that shows the Cream City emcee isn’t here to play around.

Longtime followers of Milwaukee’s hip-hop underground will recognize Martell from earlier tracks like “Whip Game,” “Major Way,” and “Move Around.” He’s been putting in work on platforms like SoundClick for years, steadily building a catalog and refining his delivery. With I BEEN HIM, it feels like everything is finally clicking into place.

The production across the album leans into a high-energy, new school style that rewards repeated listens. There’s a celebratory undercurrent running through the tracks—upbeat vibes that don’t sacrifice lyrical substance. It’s the kind of project that plays well whether you’re driving through the city or locked in with headphones.

Stream I BEEN HIM now: