VIDEO: Key Bravo – “It Ain’t Easy”

It’s always an interesting risk to take when an established street-friendly hip hop artist mellows things out for a single. That’s the case for Key Bravo’s newest video, “It Ain’t Easy”. By no means are the verses or delivery soft, but the subject matter is much more humble than you would expect from your average Milwaukee underground hip hop video. Bravo puts some insight into his work, and focuses on where he wants to be as well as where he’s going with this track. It’s a different look, but definitely holds a little bit more weight than a lot of releases we’ve seen in the past. Check out the Moosie8732 Films-shot clip below:

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