If South Arcade were on your radar before, consider this your official notice: get out of their way. The UK alt-rock four-piece have just dropped the official music video for their latest single “Deadmeat,” and it is every bit the fever-dream banger you’d hope for from a band that seemingly cannot miss.

Reuniting with director Dogbrain Videos, “Deadmeat” fuses electric live-band performance footage with a digital love story starring two avatars — think Romeo and Juliet, but rebuilt for a generation that grew up mashing buttons on a controller. It’s stylish, it’s a little unhinged, and it slaps. Watch it here: https://www.youtube.com/watch?v=UvipjLL1ZCE

The new single follows the runaway momentum of “Superman,” which became the band’s biggest streaming debut yet with a staggering 2.8 million global streams out of the gate. Between EPs PLAY! and 2005 — both championed heavily on BBC Radio 1 — and a recent UK/EU arena run supporting 5 Seconds of Summer, South Arcade have been racking up frequent flyer miles and fans at roughly the same pace. The scoreboard currently reads 190 million-plus total streams and a 2.2 million-strong social following. Not bad for a band still very much on their way up.

Right now, vocalist Harmony Cavelle, guitarist Harry Winks, bassist Ollie Green, and drummer Cody Jones are tearing through North America on the Idobi Radio Summer School Tour, with the run climaxing at Vans Warped Tour in Long Beach on July 25 and 26. From there it’s off to Germany, Japan’s Summer Sonic, back to Warped in Orlando in November, and then the big one: the Welcome to the Real World Tour, a massive UK and EU headline run in February and March 2027 that culminates in the band’s largest headline show to date at London’s O2 Academy Brixton.

That’s a lot of ground to cover, but if the “Deadmeat” video is any indication, South Arcade have more than enough firepower to pull it off. Hit play, then grab tickets at southarcade.com/tour before the good rooms sell out — because at this rate, they will.