J.P., the Milwaukee rapper born Josiah Gillie, keeps the momentum rolling with his latest single “How Does It Feel,” dropped just days ago on August 14th. The track marks another chapter for the artist who turned heads two years back with the viral smash “Bad Bitty” and has since become a signature voice of Milwaukee’s burgeoning hip-hop scene.

“How Does It Feel” takes a slight departure from J.P.’s typically high-energy, lowend-heavy club bangers. Clocking in at just under four minutes, this one leans into a more introspective zone—moodier, more textured, and drenched in acoustic warmth. The waltz-like time signature gives the track an unexpected sway, creating something that feels almost cinematic while still carrying that unmistakable J.P. rawness. The energy sits in the mid-range, building atmosphere rather than dropping heads. It’s a contemplative cut that asks the title question with real weight behind it.

For fans who’ve followed J.P. from “Juicey Ahhh” through the “PARTY MIX” EP and beyond, “How Does It Feel” signals an artist willing to stretch beyond expectations. Milwaukee’s favorite son isn’t just here to make you dance—sometimes he’s here to make you think.