Nemesis Gets Down on New Single “INNOV8!”
Nemesis’ latest single, “INNOV8!”, which dropped just yesterday on your chosen streaming platform of choice, is a highly ambitious offering from an artist who shows more promise than a mortgage applicant guarantor.
For starters, you simply have to respect that the track, laced up by DVoo on the production, clocks in at at least 100 BPM—if not faster. All of that 75 BPM or slower so-called trap aesthetic, where you never really have to rhyme and can just lollygag or sing your way out of 16 bars, is well out of the way on this affair. When’s the last time you heard that, on a single, of all things?
Plus, the artist comes out rhyming. Granted, the majority of the flows start and stop on a complete line, for those into that sort of thing. But, that’s just the point. Flows are on display on this effort—and not just the typical ‘the beat is slow so I think I’ll rap double time variety, either’. Mind you, as almost anyone listening to any rap this decade knows, those good ol’ flows have become something of an endangered species.
Cadence aside, the lyrical subject matter of this track is well worthy of scrutiny as well. The uninitiated, of course, will gravitate to the much more accessible hook (more on that in a sec). But Nemesis spans a degree of complexity in her lyrics that is far from mainstream. She’s traveling “interstellar dimensions” in the second verse, which is the sort of region that is rarely perused by female emcees (which this reviewer hadn’t heard before from a woman after checking for rhymes almost all his life).
Moreover, her vocabulary is expansive, readily encompassing multi-syllabic words and phrasing that again draw attention to the rhymes. All of this is well aligned with what is assuredly a nod to some good old fashioned hip hop—which is readily revealed in the cutting and scratching that both begins and ends the tune, as well as in the sample-chopped organ and return of the boom bap bass accentuating the kicks.
For all of this energy, however, the artist is savvy enough to introduce a hook that stands out from the rest of the material. Delivered in an affected British accent as though parodying someone in the UK, it’s the sort of thing that’ll make those blissfully unaware of anything else written above pay attention to this tune—if not outright like it.