Emery Pulse Gives Her All on “Gift Box”
The pop aspirations displayed on Emery Pulse’s single “Gift Box” are overt, unavoidable, and extremely conspicuous. The song is feel good music, the type of tune you would throw on when everything was going your way to revel in the moment—or when it wasn’t, and you need things to swing your way.
The drums are some of the highlights on this affair that checks in at just over three minutes. The programmed ones benefit from a corpulent snare that might’ve adorned West Coast commercial gangsta rap sounds at one point, which is a definite plus. There’s also some sort of live drumming/percussion that comes around during the song’s grand finale and is notable for keeping things lively.
Other than that, the track is steeped in a medley of synthesized sounds, some of which are actually reminiscent of the clear, pristine melodies that accompany gift boxes when they’re open and wound up. This little tidbit comes on during the hook which, characterized by high notes and a simple stating of the title, truly brings this concept cut to life.
Pulse herself is credited with the production, although she worked alongside Brett Brown (to whom the foresaid percussion is credited) and Chris Camozzi, who put his foot down on the guitars. His playing becomes prominent during the bridge, half of which encompasses Pulse’s vocals and the other half on which Camozzi takes the lead with his electric guitar.
Nonetheless, his most effective efforts are on what sounds like a rhythm guitar during the verses. It’s mixed so saliently you might wonder at first if it’s another synth, but it’s played with a tonality and nuance that makes it stand out from the rest of the track and helps guide the melody Pulse sings.
The vocals themselves are bestowed with a sugary sweetness, like ripened lemonade during the summer months, and cascade both up and down the music. All of these elements combine for easily accessible, radio-friendly material, the kind almost no one would take exception to, and even fewer would disparage.