Madison Music Startup LÜM Officially Launches App

Today is a big day for Live Undiscovered Music, or LÜM for short. The Madision-based startup officially launched their app today for iOS devices. LÜM is a music discovery platform for local artists to interact with one another, as well as fans, and stream music.

“This generation of artists and fans are more than just the sum of their streams,” said Max Fergus, CEO and co-founder of LÜM. “We want artists to use their fans and communities as a catalyst for their growth, and LÜM is really the first platform to provide that connection.”

In addition to the app, LÜM has recently partnered with Frank Productions, one of the biggest promoters in the United States, to help rapidly expand the growth of the company. The app launch will be celebrated with a live event at The Majestic Theatre in Madison on July 11th. LÜM also recently won the 2018 Pressure Chamber pitch contest for startups, and closed their initial $1.2 million seed funding round.

To find out more about the app, or download it on iOS devices, visit the LÜM website at

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