VIDEO: OK Go – “Upside Down & Inside Out”

The visual innovators that are OK Go are back again with yet another impressive music video. Their latest viral stunt, which in hindsight has become a strong model for making money in the music industry, is “Upside Down & Inside Out” in which the band is, well, just that. The video was shot on an S7 Airlines plane, with absolutely zero gravity. Leave it to OK Go to take that environment and play with it to the delight of all of us. Buckle up, because this one’s a trip for sure.