When you think hip hop, you might think about the big cities in America, but once in a while, we find some global artists that put out great content. Enter Cassper Nyovest, a South African emcee influenced by the likes of artists like Nas and Jay-Z. WIth a global following, Cassper stays true to his roots, making impassioned music, such as his latest video, “I Hope You Bought It”. You can hear the intensity in his voice increase as the track carries on, carried out over a calm palette of drums and classical piano. If people say that hip hop is dying, they need to look no further than artists like Cassper, putting his all into his craft. Check out the video below:

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