King Moore, 10, Turns AGT Fame Into Global Good with the Brand-New World Campaign

Most 10-year-olds are still figuring out long division. King Moore has already played America’s Got Talent, serenaded Ciara at the BET Awards, spoken at the White House, performed the national anthem at Little Caesars Arena, and dropped a debut album. Now the Dallas-based triple threat is doing something even more ambitious: trying to change the world before he hits middle school.

Through his 501(c)(3) nonprofit, the Kicks 2 Grow Foundation, King Moore has launched the Brand-New World Campaign — a global youth initiative connecting children from more than 10 countries to make music together, celebrate one another’s cultures, and deliver shoes, clothing, food and other essentials to communities in need. The campaign takes its name and spirit from King’s song “Brand New,” and it’s already reached collaborators across Europe, Asia, Africa and South America.

“The Brand-New World Campaign is about creating something together and helping where we can,” said King’s father, Verlin Moore. “Music gives kids a way to hear each other, even when they don’t speak the same language.” King himself puts it even more bluntly: “Kids make up 50% of the population, but we are 100% of the future. That’s why it’s important to invest in the future.”

Over the next eight to 10 months, the campaign will document its journey across continents, with an eye toward a potential feature film capturing the cultural and humanitarian impact of the project. It’s an impressive pivot for a kid who has already toured nationally as part of Kenan Thompson’s Young Stars 360 Experience and That Girl Lay Lay’s “Growing Pains Tour,” made his feature film debut in the 2024 dark comedy Cora Bora, appeared in national campaigns for AT&T and Toyota, and released his debut album History Made in fall 2025. A book is reportedly on the way later this year, because of course it is.

“King has a huge heart and a bright, playful energy,” his mother Ivette Moore said. “With every beat, every song and every performance, he’s not just chasing his dreams — he’s sharing them with the world.”

If you need a reminder of how this kid commands a stage, revisit the America’s Got Talent moment that put him on the map: https://www.youtube.com/watch?v=5B4dN3Rnw2U

For more on King Moore, the Brand-New World Campaign, and how to get involved, head to https://linktr.ee/kingmoore1 — and keep an eye on this one. Something tells us we’re only seeing Act One.

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