VIDEO: Ello Lo & Big Rie – “It just Happened”
Their confident delivery matches the energy of their lyrics, painting a picture of street success without glorifying the struggle.
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VIDEO: Billy Blo – “Both Eyes”
The video comes from ShotByDH, with Billy coming to you straight out of the car with a stack of cash and heads to serve.
Read moreVIDEO: KushGodTHP – “More”
KushGodTHP knows that he needs to grind to shine, and he raps with plenty of swagger to his bars.
Read moreVIDEO: Billy Blo – “My Bad”
Blo raps with a hunger about making moves in the streets, with some clever punchlines thrown in throughout his verses.
Read moreVIDEO: DookieGangZig – “Shooting Star”
Zig lets you know that he’s locked in, looking for ways to keep moving forward.
Read moreVIDEO: ScxmLikelyP – “Smoke In The Air”
The hustle never stops, and rapper ScxmLikelyP knows all about it.
Read moreVIDEO: Lil Plug – “Real Life”
The song is about making plays throughout the city, serving clientele wherever Plug has to go.
Read moreVIDEO: Shakebacklos – “Rookie Of The Year”
The track features Los talking a big game about hustling through the city and stacking his cash up.
Read moreVIDEO: Renzo P & Flores – “On That Street”
The song has the two detailing that they’re running through the streets on the South Side in a new collaboration.
Read moreVIDEO: 46Bucks & Yung Chazer – “Takin Risks”
The beat has the signature underground Milwaukee bounce to it, and both rappers talk about how they had to make moves to get out of their situations.
Read moreVIDEO: Renzo P – “First 10”
Renzo talks about making money from a young age with no end in sight.
Read moreVIDEO: Bms GB & Bms Mar – “Cash Addicts”
In the fairly short clip, the guys trade off their bars, flexing about not only getting to their money, but letting you know that your hustle doesn’t come close to theirs.
Read moreVIDEO: Big AJ – “Headtap”
The track features a piano-driven beat, and AJ telling you that he was down bad, but now he’s got his money together.
Read moreVIDEO: BRC Bally – “Rugged”
Bally has some harmony in his voice while flowing about losing friends to violence and growing up in a rough situation.
Read moreVIDEO: Bms GB – “Number 1 Fan”
The song is about loss, but also taps into GB’s emotions, going through a rough time obviously while grieving, but contemplating how to move forward as well.
Read moreVIDEO: Donnie P – “Blickyman / Latenights”
Donnie P has a new video out, with the combination clip for “Blickyman” and “Latenights” dropping on Tuesday.
Read moreVIDEO: Toomanygrams – “Random”
He’s never worried about cashflow, because his next play is only a phone call away.
Read moreVIDEO: Kali Lo – “Fettuccine”
The video from RayShotIt has Kali posted up in the streets with one of his homies, either delivering the track solo or grooving to it in the car.
Read moreVIDEO: DookieGang Zig – “Letter To Coffey”
The song is rooted in grief, but Zig lets you know how close the two were, from running through the streets making money to handling business when things got real.
Read moreVIDEO: Big Pee, NoLuv Geeze, & Keelo Hq – “Misunderstood”
Complete with cars burning out and a trip through downtown Milwaukee, the video brings the energy, and the trio bring melodic raps to the track.
Read moreVIDEO: Lou Will – “Only Time A Tell”
The song hits hard, and Lou tells you how he’s moving through the streets by himself, geared at making serious money.
Read moreVIDEO: LOM Durant & LOM Kevo – “Back to Back”
With a piano-driven beat that also brings plenty of bass, the two trade bars, giving each other the assists with the lyrics.
Read moreVIDEO: Mar Bando – “Make a Way”
The hook of the song is about getting out of the struggle, and making sure that he doesn’t go backwards in terms of his money.
Read moreVIDEO: Kali Lo – “Woahhh”
While it might be a track you can dance to, Kali still has lines about holding his own in the streets.
Read moreVIDEO: Breadwinner Z – “Jayda Wayda”
Z has charisma on the microphone, and that comes through in his verses about how he’s moving different from most.
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