VIDEO: BPH Donno – “BTA”
The beat carries tons of bass and, and Donno makes it clear he’s chasing every dollar that comes his way.
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VIDEO: Billy Blo – “Both Eyes”
The video comes from ShotByDH, with Billy coming to you straight out of the car with a stack of cash and heads to serve.
Read moreVIDEO: Jabba44x & Polo Perks – “4L”
Throughout the visual, the artists paint a vivid picture of their fast-paced lifestyle, unapologetically celebrating the chaos and excess that comes with their success.
Read moreAUDIO: Amica Mea & Munch Lauren – “Wet Dreams”
Beyond the obvious connotation with Munch Lauren’s freak rap style, the EP carries fluid production that complements both artists’ flows.
Read moreAUDIO: Drizo – “Biscotti In The Air”
With weed smoke in the air, Drizo lets you know what time it is, and what could happen if you cross him.
Read moreVIDEO: Shmackzz – “Splurginn”
Shmackzz is getting started when it comes to releasing music, but already is on par with some of the city’s more established acts.
Read moreVIDEO: LTM Big Major – “Practice What I’m Preachin'”
The track feels like it was made strictly for the streets, providing the perfect backdrop for Major’s determined delivery.
Read moreAUDIO: Submuzik Boss Featuring Dubb Saq – “Pull Up”
There’s an organic feel to this record that sounds like a cypher, with the two working less on creating a mainstream-ready track, but moreso one that boosts their status collectively.
Read moreVIDEO: Lul Slim – “John Wick”
His aggressive delivery matches the intensity of the production as he weaves through verses about street life and survival.
Read moreAUDIO: Reggie Bonds – “Black Holocaust Museum”
Reggie Bonds dropped a new single last week, “Black Holocaust Museum.” The track confronts history while celebrating resilience. The project takes its name from the former Milwaukee institution founded by lynching survivor Dr. James Cameron, which documented Black persecution and triumph. Bonds weaves personal narratives with broader commentary on systemic racism and community strength. His production choices blend soul samples
Read moreVIDEO: TTG Rio – “Just Human”
The track walks a tightrope between braggadocious bars and sonic experimentation, with Rio talking about taking over when the time is right.
Read moreAUDIO: Emaad – “Out The Loop”
The release finds the local rapper reflecting on his position in the city’s music scene while maintaining his authentic approach to storytelling.
Read moreVIDEO: Kushy Kris – “Said What”
The beat has a bounce to it, and Kris knows that he needs to grind to shine.
Read moreVIDEO: Ready Ross – “Tested”
Ross spits with a take-no-prisoners attitude, looking for more money at every turn.
Read moreVIDEO: Superstar Sel – “Mountains”
Over Sunny Lou’s genre-bending production, Sel talks about getting girls and living freely, with cash for days, too.
Read moreVIDEO: Big Perry & EWalkDaGhost – “Punch Us In”
The two are the latest to step to the hanging mic, with an old-school feeling beat soundtracking stories of their hustle.
Read moreVIDEO: RunItUP’Player – “You Know The Drill”
RunItUp’Player doesn’t have time to waste when it comes to making moves, delivering bars about his relentless pursuit of more money with an authenticity that cuts through the track.
Read moreAUDIO: H. Kain – “6 Degrees of Separation”
The sixth album from the rapper explores themes of connection and distance, both personal and professional, with plenty of features along for the ride.
Read moreVIDEO: Dai Ballin, Jaja P, Coach Ballin, & Blowfrst – “News Feed”
The beat carries the signature Milwaukee sound, combining street-ready production with enough grit to keep heads nodding.
Read moreVIDEO: Wanhunnit – “304s247”
Wanhunnit keeps elevating, focused on making moves to get to the next level, spitting bars about his relentless pursuit of success.
Read moreVIDEO: TuneLow – “Demarcus Cousins”
The visual treatment by PhatPhat Productions catches the rapper outside, posted up like the NBA star, drawing parallels between athletic dominance and street success.
Read moreVIDEO: Tre – “STA Anthem”
The beat carries the signature underground Milwaukee sound that’s been defining the city’s hip hop output lately, with a carefree flow to boot.
Read moreAUDIO: Heezy the Artist – “26”
The album represents a checkpoint in an ongoing journey, both musical and personal.
Read moreVIDEO: CortezToolow – “Leave Me”
GillaCam Production’s video catches the rapper outside on the streets by himself, delivering the track with passion.
Read moreAUDIO: TheRealQd – “Lit Bitch”
Qd doesn’t hold back, with confident lyrics over a bass-heavy instrumental that’s clearly designed for both headphones and club speakers.
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