In addition to the epic, 35-track “C3” project that Milwaukee-born Jacob Latimore put out recently, we also got the official video for “Can’t Win For Losing” from the project, featuring 2KBaby. The track is from the project’s first section, with Latimore harmonizing about being from 41st and Fond Du Lac Ave. over a guitar-laden beat. The video depicts Latimore and 2KBaby giving back to the community, quarantine masks on and bottles of water in hand. It’s the latest in a series of content that has really drawn a connection between Jacob Latimore and his fans, and though the album is currently on the R&B charts nationally, you get a sense of humbleness from tracks like this. Check out “Can’t Win For Losing” below:
